Apple will allow all the other app developers to have a little of the way, they will allow them to email their users about non-Apple purchase options. This is a huge change in the Apple Store Policy that has been there for a long period of time. The change was not expected, but it did come as it has been, and we have no choice but to accept the change. Because after all, change is the only constant in this world.
Before this change in the Policy had been made, Apple prohibited all the app makers in the App Store to steer users through email to their websites. This was not allowed at all, and the companies could not ask the users using the App Store to pay for digital products.
App makers were obviously not happy with it. They also want to contact their customers directly. They should also be given the opportunity to encourage them so that they can be given the option to pay directly and avoid Apple’s App Store fees. The Apple Store Fee is levied by the Apple Store, and it is actually quite high, as we have seen. It generally ranges between 15% to 30% of gross sales.
Now that they have passed the policy, things have changed. Now the developers can use information that had been taken and collected from their apps, basically in most of the sensor means email address, they will be getting this for no other purpose but to communicate with their customers and ask them to pay directly without going through Apple. This is a big change.
Apple had made this statement in a press release. “As always, developers will not be at all required to pay any kind of commission to Apple. On any of the purchases that have been which are essentially taking place outside of their app or the App Store. Users must agree to the deal, or rather the exchange, and the user will also have the right to opt-out.”
The policy change is sudden, but there has been a reason behind this. This has happened because Apple has settled a class-action lawsuit with developers very soon. This was not actually any kind of simple matter at change. The developers are the ones who alleged that Apple monopolized distribution for iOS apps and in-app purchases, that this was leading to commission overcharges. That’s what brought this about.