Search engine optimization can be a tricky business. If you’re new to the world of SEO, you might find it hard to know where to begin. Fortunately, there are a few insider SEO tips from one of the best SEO firm in Brisbane that every beginner should know before embarking on an SEO campaign. These tips will help you rank higher and get more traffic.
- Write for the Reader
The main goal of SEO is to attract more visitors to your website by making it more visible in search results. It’s important to remember this when writing content for your site. You want to create content that draws people in and makes them want to stay. If they enjoy your writing, they’ll return time and again. People will also share your content with their friends and followers, helping it reach even more people.
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- Don’t Forget About Image Alt Text
Alt-text is the little bit of code that displays when an image cannot be displayed, such as when using a screen reader or when browsing in private browsing mode on a desktop computer. While some people ignore alt text because they don’t think it will be read by search engines and other visitors, this isn’t true. Alt text is read by screen readers, so use it as an opportunity to provide relevant and interesting information about the image being linked.
- Use Keywords
You can’t expect your site to rank well without using relevant keywords. It’s no surprise that the most commonly searched keywords receive more traffic than less popular ones. Your job is to make sure those keywords are on your site, and if possible, repeated often.
- Title Tags
Can you imagine what would happen if you didn’t include a title tag on every page of your site? Search engines wouldn’t know what each page was about and wouldn’t be able to display that information to people searching for it. Make sure you include a title tag on every page so that search engines know what each page is about.
Search engines determine where a link leads by looking at the URL. You should have links on your site that point to other relevant pages or sites (don’t use links that lead to irrelevant or spam sites). Every time you add a link, think about whether that link should point to another relevant page on your site or somewhere else.
- Link on Your Social Media Profiles
Twitter and Facebook are great places for you to share web content that you have created. In addition, you can also ask your followers to share their thoughts about your content. Sharing their comments or asking them questions will help them to feel involved with your social media profile and as a result, they may be more likely to link back to you.
- Comment on Blogs
This is a great way of getting people talking about your content while also building up relevant backlinks. You could start by commenting on blogs that are related to yours or those that are already linked to you. The more comments you leave, the greater the chance of getting noticed by other bloggers and website owners who will want to link back to your site.
- Use keywords in your post title
One of the biggest mistakes bloggers make is using keywords in their post titles. People tend to over-use keywords in their titles which can cause Google to downgrade the page’s rank. It’s best to use the target keyword once in the title and maybe once or twice more throughout the article.
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- Use LSI keywords
Latent Semantic Indexing is a type of algorithm used by search engines. When using this method, try using synonyms or related keywords as close as possible to your core keyword. This will make it easier for your readers to find your content when they search for those terms and will help boost your rankings on search engines like Google. This doesn’t always mean that you need to use synonyms for every word in your article, however, so don’t overdo it either!